Get Traction® with EOS®

I help visionaries and their leadership teams grow their businesses faster than they ever thought possible. My clients get Traction using the Entrepreneurial Operating System® (EOS®). It’s a complete, proven system with a set of simple, practical tools that maximize your people, processes, and profits.

People: All your people are the Right People in the Right Seats. They share your vision, know their part in achieving it, and they execute your plan daily with discipline and real accountability.

Processes: Your business processes are simple, documented, and followed by all your people.

Profit: Your profits are high because you’ve got a system for taking human energy on one side, running it through your processes, and cranking out cash on the other side.

What is EOS?

Real, Simple, Results

EOS, the Entrepreneurial Operating System, is a complete, proven system with a set of simple, practical tools that help entrepreneurs get everything they want from their businesses.

All the tools are based on discoveries working with real-world entrepreneurial leadership teams. You won’t find any theory here, and no fluff. There’s no magic pills or silver bullets—just time-tested principles and tools.

The EOS Model®

The EOS Process®

Day-to-day business life is a whirlwind—136 issues come at you from up, down, left, right, and diagonally. We’ve discovered that strengthening the Six Key Components of your business just tends to calm. Everything. Down.

I give you proven tools and support to strengthen your:


Get everyone in the company 100% on the same page with where you’re going and how you’re going to get there.


Surround yourself with great people, top to bottom, because you can’t achieve a great vision without a great team.


Get people at every level focused on the most important numbers that drive results.


Be willing to surface issues early, then become great at solving problems throughout the organization and making them go away forever.


Systemize your company so it becomes more efficient, more effective, more fun and more manageable and ultimately more profitable.


Bring discipline and accountability into your company, taking the vision down to the ground and making it real. Vision without traction is hallucination.

Got Issues?

You’re Not Alone — EOS Can Help

More than 7,500 entrepreneurial companies have chosen Traction and EOS to fix their frustrations for good. Most entrepreneurs aren’t getting what they want from their businesses. If you’re like most entrepreneurs, you’re frustrated with one or more of these:

Your Control: It seems like your business runs you.

Your People: Do you spend more time managing people issues than leading your business?

Your Focus: Your people are not all on the same page, and certainly not rowing in the same direction.

Your Profit: There’s not enough of it.

Your Growth: Your business has hit a ceiling, and so (seemingly) have you, no matter what you’ve tried.
Your Solutions: Your people roll their eyes these days at change initiatives because strategy shifts and quick fixes haven’t seemed to work.

EOS (Entrepreneurial Operating System) as described in the book, Traction, is a complete, proven system with simple practical tools that helps entrepreneurs address these frustrations and get the results they want. Over 7,000 companies have successfully implemented EOS.

What results can your business achieve? Let’s talk.

About Catherine Cates

Catherine has always been passionate about entrepreneurship. She grew up in a family where her father and both grandfathers were entrepreneurs. After time in consulting and corporate finance, she jumped into the entrepreneurial world, leading a turnaround at a 120-employee manufacturing business, growing a medical staffing business, and improving profits and operations at an electrical contractor.

Catherine found being an entrepreneur was harder than it needed to be. She was often frustrated by the amount of time and effort it took to get her team trained and focused on the right tasks to achieve goals. She saw a lot of great management ideas, but most were hard to implement which made work less fun and more time consuming.

This frustration is why she is so passionate about working with entrepreneurs as a Professional EOS Implementer®. EOS is a complete, proven system with simple, focused tools to help leaders get the business results they want and a more balanced life for themselves and their family. Catherine brings a dedication to “Keep it Simple” to her EOS work with clients.

Catherine lives in Atlanta and implements EOS across the country. She is also the favorite aunt for her three nieces and three great nephews. She grew up in Chapel Hill, NC and is a lifelong UNC Tarheels fan. She earned a BA from Dartmouth College and an MBA from Harvard.

What People Are Saying

EOS gave my team great ideas for our annual planning and specific tools we used right away. This created more effective weekly meetings and more focused 90-day priorities, so we had better results this year. Catherine really helped!

~Tanya M., Healthcare Executive

Catherine’s financial acumen combined with her operational expertise and years of experience make her a fantastic partner to explore growth or other business challenges. Catherine knows what it is like to be in the CEO’s shoes yet has the “outsider” benefit of being able to see clearly what is really happening.

~Ann H., Technology Executive

We have tried other things in the past, but EOS has really taken hold because we are getting more done and not wasting time. Catherine has done a great job helping us stay focused and get better results. Earnings are up and Catherine and EOS helped a lot.

~Guy R., Construction

Get Started

Got Questions? Need Help?

The Entrepreneurial Operating System® described in Traction is simple, but not always easy.

The EOS® tools are simple and practical, but change is hard and often requires outside facilitation and energy to accomplish. An EOS Implementer helps leadership teams:

  • Work productively through tough conversations about accountability and performance
  • Solve tough issues for the long-term greater good of the company
  • Agree on one vision and one plan for the company
  • Master the EOS tools quickly, avoiding errors and incomplete utilization
  • Follow the EOS Proven Process exactly, without skipping the hard steps

Call, text, or email anytime. I’m here to help.

Catherine Cates

Give Your Leadership Team a Complete EOS Overview

The 90-Minute Workshop paints a clear picture of the Entrepreneurial Operating System to help you decide whether it’s right for you. There’s no better way to tell if EOS is a fit for your business—and there’s no obligation.